Why does a characteristic town transform into a real estate development?
Zhang Cheng is the founder, chairman and CEO of Tianyuan Oriental Investment Co., Ltd. He built an idyllic complex project in Wuxi, Jiangsu Province. Yangshan Town, where the project is located, was selected in the catalogue of demonstration construction of strong agricultural towns jointly launched by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance in 2018.
Zhang Cheng is very knowledgeable about the transformation of characteristic towns. He explained that the so-called characteristic towns are things under the new urbanization. They should give full play to the advantages of resources and industries, and form appropriate industrial aggregation and suitable residence for people. Simply put, it is to create wealth, but also to be able to adapt to people's reproduction.
As a new thing, characteristic towns need to form a new system in order to operate effectively in the end. So, if we want to balance production and life, we can not do without a series of institutional arrangements. It is worth noting that before this, one of the chaotic phenomena of characteristic towns is that under the banner of "small towns", the practice of "enclosure" has become a copy of another real estate project.
The reason behind this is that on the one hand, the construction of characteristic towns itself has the demand of real estate development. The characteristic towns can not be separated from real estate, and any towns need to be inhabited. This demand just gives Housing enterprises a chance to enter characteristic towns. On the other hand, many real estate enterprises are looking for transformation opportunities. Characteristic towns have land and financial preferential policies launched by the state and local governments. Many real estate developers obtain land at a relatively low price through the model of characteristic towns, and transform it by marching into characteristic towns.
It is noteworthy that along with the development of e-commerce, China has also emerged a unique "Taobao Village". There is even a phenomenon that a village changes a county and promotes the county economy to "change lanes and overtake".
In the view of Cui Lili, executive director of the E-commerce Research Institute of Shanghai University of Finance and Economics, the emergence of these "Taobao villages" with Chinese characteristics, the key factor is to activate the public, gather people's efforts through the platform, and promote the revitalization of local industries. The core of Rural Revitalization Strategy is industrial revitalization, and the focus is people-oriented. Local governments can conform to the trend of economic development, and act in accordance with the trend. Timely intervention and guidance is the key.
For example, the development of the performing costume industry in Daji Town, Cao County, Heze County, Shandong Province, was discovered by Su Yongzhong, then Secretary of the People's Republic of China, accidentally during the fire inspection. When he realized this folk industry, the local township government did not blockade the industry for the convenience of the relevant management work, on the contrary, it adopted guidance and strengthening. Fire prevention measures and encouragement attitudes enable the industry to gradually grow and grow.
Cui Lili believes that from these two cases, it can be found that appropriate and in-place management measures adopted by the government at the appropriate stage can promote the growth of characteristic industries in the local area. What enterprises can do is to provide an open, innovative and inclusive platform, to empower individuals with the help of scientific and technological forces, and to take appropriate management measures in conjunction with local governments in a timely manner, so that the industry continues to grow bigger and stronger, forming a virtuous circle of market economy, so as to achieve multi-win.